4th of July Promotion
A mash-up of Safe-N-Sane Fireworks and the classic 80’s Boom Box. The goal was to get the attention of key prospects and share WAC capabilities in a fun creative way.
My role was to help with ideation, overall business strategies, and the production of this fun piece.
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"When we need fresh, "outside the box" creative marketing strategies – for our clients or our internal promotions – I call on Luke."
- Doug Grant, Westamerica, CEO
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
Cinco De Mayo box. We wanted to share capabilities with something fun for select clients and key prospects. Ingredients: 2 Avocados, 2 beers, lime, chips, Guac spice pack, bowl, t-shirt, coaster, and a handwritten note.
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"Luke offers a nicely balanced blend of design skills, savvy marketing know-how, and executable strategies that deliver results."
- Doug Grant, Westamerica, CEO
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
The goal with the Westamerica “attention strategy” was not just to tell prospects what we can do but to demonstrate capabilities in a creative way. These boxes were produced in-house and used by the sales team to reach out.
My role was to help with ideation and overall pitch strategies and help produce the final boxes as door openers.
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"We're fortunate to include Luke in our small but valuable team of strategic partners."
- Doug Grant, Westamerica, CEO
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, and Design.
We shared two of our favorite brainstorming techniques with the creative team at Igloo
Sharing Westamerica’s SEG fabric capabilities with the creative team at Rivian
Playing off the cue of Rivian’s announcement about buying a theatre as a future showroom, we sent popcorn boxes.
Active For Good is a non-profit with a dual mission to get people active while also providing life-saving packets of food to severely malnourished kids.
Using purpose as a key motivator, Active For Good runs 30-day activity challenges where a company will sponsor their staff to get active and work together to make a difference.
Participants download a free app, join a team, and connect a tracker before getting active to earn points. At the end of the challenge, points translate into life-saving packets of therapeutic food for severely malnourished children in the developing world.
ActiveForGood.com
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“I’ve worked with Luke for 20+ years on multiple projects, I trust him completely. Luke does the hard work of diving into the depths of a brand, customer lifecycle, and the nuances that reflect the heart of a project.”
- Troy Hickerson, CEO
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My Role: Marketing Director, Brand Strategist
Skills: Company Naming, Creative Direction, Branding, Marketing Strategy and Execution, Product Development, Pitching and Sales, App UX/UI, and getting active to help kids.
Active For Good app
Active For Good App
Logo Mark and Story Telling Icons
Product Pitch Deck
Heroic Impact For Kids
CycleCause is the story of a family leaving it all behind to cycle across America and help malnourished children in South Sudan.
After shutting down an 18-year-old creative agency and packing up my family, I rode my bike solo across America with my family following in an RV. Starting in June 2014, the route took me north from San Diego to Portland and then east to New York City (4700 miles riding).
We then traveled back west doing group rides, speaking and inspiring others with our story along the way.
The purpose of the CycleCause adventure was to inspire others and raise awareness and money to provide life-saving therapeutic food treatments for children suffering from Severe Acute Malnutrition, one of the deadliest forms of malnutrition in Sub-Saharian Africa.
Highlights from this project include:
• Over $75,000 raised in corporate sponsorship with an additional $45,000 raised from public donations.
• Press coverage including Huffington Post, Channel 6 News, OC Register, LA Parent, LOCALE Magazine, and others.
• 270,000 life-saving meal packets donated to children in South Sudan through partnerships with World Vision and Save The Children.
• 4,170-mile bike ride in 58 days.
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My Role: Founder, Storytelling Lead, Creative Director, and Solo Bike Rider.
Skills: Naming, Branding, Creative Direction, Marketing Strategy and Execution, Project Management, Fundraising, Pitching, and riding a whole lot of miles for hungry kids.
Cycle Cause chase vehicle lovingly named HaRVey
Day 2 of riding - our grand start in Orange County CA
Sponsor and partner pitch book.
Roadshow setup for various stops along the way.
The family
CycleCause site and social media
Finishing in New York City at the Rapha Cycle Club
Hygiene standards are top of mind for consumers in these unprecedented times. Westamerica's Antimicrobial Protection is a complete surface coating applied directly to the paper during the printing process.
When microbes land on the protected surface, they cannot survive, resulting in permanent 24/7 product protection.
My role was to help with ideation, overall business strategies, and produce some marketing materials to help get the word out about this new product.
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"We're fortunate to include Luke in our small but valuable team of strategic partners. When we need fresh, "outside the box" creative marketing strategies – for our clients or our internal promotions – I call on Luke. He offers a nicely balanced blend of design skills, savvy marketing know-how, and executable strategies that deliver results."
- Doug Grant, Westamerica, CEO
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
What better way to share the love this season than wrapping your gifts in a collection of squeaky-clean wrapping paper. This stylish gift wrap has been coated with Westamerica's new Antimicrobial coating, creating a 99.9% cleaner print surface.
It was produced as a year-end gift for WAC clients and prospects; it also served as a method to get the word out about their new Antimicrobial coating.
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
Rover ERP is a complete operations, accounting, and inventory control solution for manufacturers and distributors.
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
New Website
One Pager and promo
JOA is a small but mighty team of creative problem solvers with expertise in managing large construction projects.
Offering a rare combination of creative problem-solving and up-front personal engagement, JOA has decades of proven success in solving complex management challenges. After 20+ years of serving the construction industry in Southern California, JOA was looking to reinvent itself with new branding.
The project went well beyond creating new visuals and included vision clarity, internal team coaching, and a new messaging platform.
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“Working with Luke was fun and adventurous. He hit a grand slam for JOA. We are excited about our new brand.”
- Jeff Oviedo, President
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My Role: Brand and Marketing Consultant.
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Vision and Mission Clarity, Web Design, Team Management, and drinking too much coffee with the CEO.
The EasyMask solves the dilemma for visitors without a mask. It’s the ideal solution for any business wanting to provide the courtesy of an inexpensive, disposable mask to maintain a safe and pleasant customer experience.
My role was to help with product ideation, overall business and got to market strategies, and help produce marketing materials to help get the word out about this new product.
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"We're fortunate to include Luke in our small but valuable team of strategic partners. When we need fresh, "outside the box" creative marketing strategies – for our clients or our internal promotions – I call on Luke. He offers a nicely balanced blend of design skills, savvy marketing know-how, and executable strategies that deliver results."
- Doug Grant, Westamerica, CEO
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My Role: Brand and Marketing Strategist
Skills: Creative Direction, Branding, Marketing Strategy and Execution, Content writing, Graphic Design.
Formerly called The Rwanda 50 Mile Ride, this event is one of the premier mountain bike events on the West Coast.
Originally started in 2008 as a fundraiser for coffee growers in Rwanda – the event has raised over $1.2 million and now provides bikes to other African countries like South Africa and Eritrea.
With the expanded work into other countries and the desire to host other events, The Rwanda 50 Mile Ride needed a full rebrand, including naming and new visuals.
This event is about riding in the dirt and doing good on bikes.
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My Role: Volunteer Creative Director and long time member of the core planning team.
Skills: New Naming and re-Branding, Creative Direction, Marketing Strategy and Execution, Project Management, Fundraising, Pitching, and riding some Good Dirt while helping others.
To propel Triangle Square Costa Mesa into the future, they needed to go back to basics. That meant learning from the past and listening to what the community wants today.
The updated brand positioning was around the concept of play/stop and returning to the original name of Triangle Square which had equity in the community.
As a contracted strategist for Jovenville, my role included brand positioning & strategy, community surveys, and original concept development, and brainstorming with the team.
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“Luke has solutions that make me jealous I didn’t think of them first. He’s been an integral part of our strategic team at Jovenville and proven his value time and time again.”
- Joven, Jovenville CEO
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My Role: Brand Strategy and Marketing Consultant.
Skills: Branding, Creative Direction, Ideation
FOMO Fit is enabling people to pursue their personal best through fitness.
They sell health activity trackers exclusively on Amazon. The goal is to provide consumers with an alternative to the more expensive wearables on the market. Typically more affordable trackers are sold straight from overseas companies and lack quality, brand aesthetic, or any US-based support team.
My role was to create the brand, including naming and visuals, oversee the design and production of bands and packaging, work with the dev team on UX/UI, and help implement a product launch strategy.
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Skills: Ideation, Creative Direction, Branding, Marketing Strategy and Execution, Product Development, Amazon Product Launch.
RUTF is considered the standard of care for young children suffering from Severe Acute Malnutrition in the developing world.
This remarkable solution is trusted by leading world health organizations including UNICEF, USAID, and Doctors Without Borders.
I’ve had the privilege of working with MANA Nutrition over the past decade. They are one of the world’s largest producers of RUTF (Ready To Use Therapeutic Food). MANA now produces over 500,000 packets per day.
It’s humbling to use my skillset to help shape something that literally saves lives.
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My Role: Brand and Marketing Consultant.
Skills: Ideation, Creative Direction, Branding, Marketing Strategy and Execution, Product Development, Pitching, and Fundraising.
TechMD is an award-winning IT firm specializing in cloud solutions, cybersecurity services, strategic consulting, and managed services.
They are passionate about unleashing the awesome potential in others and bringing enterprise-level productivity, scalability, and security to small and medium businesses.
In addition to participating in monthly marketing planning sessions, I’ve consulted on numerous branding and marketing projects and designed some fun murals for the office.
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“Luke has been an integral partner to our team. He brings a unique blend of marketing strategy and creative insight, helping us keep ideas moving forward.”
- Sebastian Igreti, CEO
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My Role: Brand and Marketing Consultant.
Skills: Marketing Strategy and Execution, Creative Direction, Branding, Product Development, Ideation, and having fun with the team.
FWD exists to connect people, work on meaningful projects, and launch sustainable products.
The FWD identity system was created to be used as an overall brand for the consultancy and show up on FWD products.
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“I’ve worked with Luke for 20+ years on multiple projects, I trust him completely. Luke does the hard work of diving into the depths of a brand, customer lifecycle, and the nuances that reflect the heart of a project.”
- Troy Hickerson, CEO
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My Role: Brand and Marketing Consultant.
Skills: Creative Direction, Branding, Marketing Strategy, and drinking too much coffee with the CEO.
AERI is a leading distributor of hard to find electronic components.
In an industry plagued mainly by counterfeit parts, the biggest priority was to create a more polished brand through new messaging and identity. The new branding needed to reflect the ‘quality first’ approach that was already being experienced by AERI’s best clients.
The rebrand included strategy, new messaging, tagline development, new logo identity, and the relaunch of AERI’s website. I was also responsible for creating new sales tools and various collateral pieces.
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“Luke worked to understand our business. He doesn’t just build extravagant marketing pieces, but looks at the purpose behind what we do and finds ways we can get customers to convert.”
- Robb Hammond, President
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My Role: Brand and Marketing Consultant.
Skills: Branding, Creative Direction, Marketing Strategy, and Execution.
BAYLEY Construction has built an incredible reputation for quality and culture over 53 years.
Based on an extensive discovery we learned quickly that BAYLEY was “the best construction company that nobody knew about”. We set out on a mission to change that with a full rebrand.
I assisted the Jovenville team with a comprehensive rebranding process that included interviewing leadership, brand positioning strategy, and creative direction.
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“Luke has solutions that make me jealous I didn’t think of them first. He’s been an integral part of our strategic team at Jovenville and proven his value time and time again.”
- Joven, Jovenville CEO
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My Role: Brand and Marketing Consultant.
Skills: Branding, Creative Direction, Marketing Strategy, and Execution.
